2027 Colors of the Year
Annually, paint companies announce a “Color of the Year” that they believe will be popular, trend-setting, or representative of the direction they think design is headed.
As of October 2026, we have eight companies that have announced their pick for the 2027 Color of the Year. The eight paint companies are: Sherwin-Williams, Behr, Dutch Boy, Pittsburgh Paints/PPG, Clark & Kensington, Valspar, C2 Paint, and Graham & Brown. Benjamin Moore is said to be announcing their pick later this month.
Sherwin-Williams chose a light, almost pastel green with warm, yellow undertones called Celery (SW6421) for the 2027 Color of the Year. Opinions are mixed as far as this year’s choice. Many like seeing a variation from the typical sage and olive-toned greens, while others think it is just not an attractive residential color.
I personally think it is a unique choice, and it’s nice to see some variation from the normal color selections. However, I feel there are few applications where I would reach for this color. I do think it could work nicely in the right space, though.
Behr chose a deep, mossy green with brown undertones called Grounded (T27-01) as their pick for the 2027 Color of the Year. The feedback is positive overall; most people say they like this color. Designers are appreciating the color’s versatility and depth, while the general public is talking about how it feels more sophisticated than a typical green and asking how to incorporate this color into their spaces.
I really like this color. It’s moody, yet natural, and could easily be used as a neutral instead of brown and greige.
Deep Rooted (311-7DB) by Dutch Boy is a warm, sun-baked terracotta orange with earthy undertones. This 2027 Color of the Year has some mixed emotions behind it, but slightly more positive than negative, especially from designers. The general public is backing the idea that an orange color is a harder sell than a green or a blue. Designers are generally supportive of Dutch Boy’s choice for Color of the Year, saying it supports the shift toward warmer, earthier materials being brought back into the home.
This color has excellent potential, in my opinion. I could see it being a great option for a client wanting a warm, neutral palette with a pop of color, while still aiding the neutral theme.
Pittsburgh Paints/PPG has announced their 2027 Color of the Year: Artifact (PPG10-16). Designers are treating this warm, smoky blue as more of a neutral color rather than a statement color, and we’re seeing designers use this color frequently for cabinetry. Consumer feedback leans generally positive, with some mentioning they appreciate how it’s warmer than the typical icy blue-gray. The biggest criticism for this color is, “Another blue?”
I appreciate the depth and warmth of this color and wonder if Pittsburgh Paints/PPG and Valspar are onto something, considering their choices are noticeably very similar.
Valspar’s choice for the 2027 Color of the Year is a softer, muted gray-blue called Cottage Door (8004-38E). Cottage Door has received the most positive feedback of all of the 2027 colors so far. Professionals particularly like its versatility and feel it could be used anywhere. Similar to PPG/Pittsburgh Paints' Artifact (PPG10-16), many designers are treating this color like it’s a fresh neutral color. Consumers are describing this color as feeling “livable” and “familiar.” It has received minimal backlash, with the only complaint being the same as PPG/Pittsburgh Paints' Artifact (PPG10-16).
I love this color, as well, and can see it being used in a wide variety of applications. It’s a touch lighter than PPG/Pittsburgh Paints' choice, which I think makes it more appealing to a wider variety of homeowners.
Clark & Kensington landed on a soft, bright blue with warm, almost violet undertones called Vantage Point (38B-4). The minimal feedback we have on this color varies slightly. Designers are appreciating this unique color, saying it’s not a “trendy blue” and feels “timeless and versatile.” Again, it plays into the natural elements we see consistently being asked for in homes. There is limited public opinion so far, but we do anticipate this being a favorable color.
Similarly to the previous blues, Vantage Point (38B-4) feels livable and sophisticated. I think it’s important to note that three of the eight announced colors so far have been blue, although many are beginning to treat blue as a fresh neutral color instead of an accent, like we’ve seen before.
I personally like the purple/violet undertones of Vantage Point (38B-4) and could see it being paired with jewel tones or neutrals to create a beautiful look.
C2 Paint has decided to make a statement with their selection; Pueblo (C2-510) is a dusty, earthy mauve with warm, blue, and brown undertones. This color is noticeably different from the others we’re seeing this year. The other choices are very stereotypical earth tones. While you’d still find Pueblo (C2-510) in nature, it’s not the first few colors that would come to mind when you think of naturally occurring colors.
C2 announced their pick for Color of the Year on October 5, 2026, so we really don’t have much feedback on this color yet. As of now, we see the general consensus being, “That is different,” while some designers are saying this color has “complex undertones” and an “emotional feel.”
I highly respect C2 Paint for choosing something bold and making a statement. I think this choice will actually intrigue consumers and cause them to wonder how this color could work in their space.
Graham & Brown has announced Rose Earth (147319) as their pick for the 2027 Color of the Year. This color is a warm, baked clay color with a hint of rosy pink undertones. The designer feedback has been quite positive overall, with some calling it “pink, but grown-up.” The consumer feedback is more mixed, with some not fully grasping the argument for the pink undertones.
One thing we probably all agree on: this color is very on-theme for the direction we see color going in design in 2027. I think this color is very versatile and could be a great option for homeowners who like the idea of C2 Paint’s Pueblo (C2-510), but can’t commit to the stronger pink presence. Rose Earth (147319) has some similar undertones and could be used as more of a neutral and not so obviously pink, depending on the lighting.
Overall, the 2027 Colors of the Year announced thus far communicate a similar theme of where design is headed. Homeowners and designers alike are returning to warmth, natural tones, and natural materials. We see this shift away from sterile, cold spaces. People are craving comfort and feeling the draw of bringing nature indoors as we spend more time at home. The idea of intentional design, rather than following trends, is becoming more apparent as well.
Let us know your thoughts on the 2027 Color of the Year picks. We’d love to hear from you!
Author: Katie Roush
Interior Designer, Revision Custom Home Design
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